2. The ad for 5 Gum comes from the magazine Seventeen. The audience of this magazine is mainly teenagers. Its more likely geared towards females than males.
The ad for Orbit gum comes from the magazine Us Weekly. The Us Weekly is an older audience than the audience of Seventeen. Its more likely from about 20 to 40 years old and is more likely women than men.
3. 5 Gum is presented a very exhilarating almost chilling feeling, something that one would not expect from gum. The phrase "Ever tried speed skating on dry ice" is something most people have not done which causes one to think. The pack of gum is almost frozen which gives a sense that this gum is so minty that its cold. 5 Gum is able to "stimulate your sense". This ad also features a QR code.
Orbit gum is presented in a much different way than 5 Gum. The style of the ad is not modern at all but more of a 50's style. A double entendre is used with the slogan. As the gum package is unwrapped, woman gets partially undressed. The woman is wearing all white which is very clean.
4. I choose these two ads because I have chewed both types of gum before and never really thought about how they advertised themselves. The two ads are completely different in there styles of presenting. The Orbit gum is going for a more sophisticated approach and style like that of the 50's. The 5 Gum is going for a much more modern edgy approach. It also does not have a model representing the gum in any way which is interesting and makes it more individual. The 5 Gum is trying to appeal to the need to be an individual and to try something different.
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