SWA #6

Jonny Leon

English 102-111

February 1, 2012

SWA # 6

Analysis of Ads

The world of advertisement is based on manipulation and exploitation of the people’s desires. Advertising is the same regardless of who the audience is and what the product is that is trying to be sold. Gum is no exception to this. Both 5 Gum and Orbit gum have ads directed towards manipulating the consumers to buy. Assumptions are made about what the consumers like and want and then those are exploited. Orbit gum ad is based on a more classy approach but at the same time it is slightly sensual. The 5 Gum ad is based on individuality and new experiences, these are both things, that the consumers of the magazine that this ad is in, seek. These ads attempt to sell to the consumer by making assumptions about the consumer and then exploiting it.